UmeVoice wanted an interactive experience in which existing and potential customers could learn about a select group of their product offering in a way that was more entertaining than just a website or brochure. For this project, fictional characters were created. Each character had their own job which required a
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different UmeVoice product (theBoom O, theBoom v4, theBoom Quiet). Brian, Daniel, and Ana showcased theBoom O, theBoom Quiet, and theBoom v4. In each storyline, the user could read see how the product was used and “zoom in” to see the benefit that was applicable to them.
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